McDonald’s Strategic Marketing Mix
Introduction When the Dick and Mac McDonald opened their first restaurant in San Bernardino, California in 1948, they never could have imagined the extraordinary growth … Read more
Introduction When the Dick and Mac McDonald opened their first restaurant in San Bernardino, California in 1948, they never could have imagined the extraordinary growth … Read more
If you’re a musician with a demo CD, you want to find the best ways to market. If you’re going to get your music out … Read more
Tourism professionals looking to advance their career should consider pursuing a Travel Marketing Professional (TMP) certification from the Southeast Tourism Society. Classes for the three-year … Read more
The term “viral marketing” may confuse people at first. Owing to the popularity of discussing the dangers of computer viruses, you might think that a … Read more
The “Four Ps”- Product, Place, Price and Promotion, make up what is known as the Marketing Mix. The marketing mix also includes how each element … Read more