Many people dream of becoming fashion designers, but it can be difficult to figure out how to break into the custom clothing business. The good news is that if you are willing to put some effort into your new company and you are prepared to create quality garments, you can start your own clothing line:
- Start by writing some type of business plan for your fashion line. This doesn’t have to be a formal document that you would use to submit in hopes of getting funding for your business, it can just be a way for you to get your ideas down on paper. Write about what you want to create, who your designs are for (your target market), where you may be able to sell completed items, and what you might need to start your business (a website, a new sewing machine, etc). This business plan will help you remain focused on where you want to go with your new business. If you plan to get funding through a source such as a bank or small business administration loan, you will need to complete a formal business plan.
- If you haven’t done so already, choose a name and brand image (logo) for your company, it is something you will need to do now. Consider a few different options, and think carefully about how your name will sound when customers say it. For example, think of a star on the red carpet who is asked “Who are you wearing?” A short, catchy name will probably sound better and be more memorable than “Fantasy dresses and couture by Jane and Jack Doe.” You will also want to create a logo. It should be something distinctive and attractive- think of big companies that use a swoosh, a polo horse, or a rhino. Do you associate those images with a specific designer? Your logo should be equally well designed.
- The next step is to design the clothing or accessories you want to sell. This is often the most fun part of the business, but it can be where many people go wrong. Create sketches, ask people what they think, and find out which items should be part of your collection. From the first piece you design, you must think like a true professional. Consider ordering custom clothing labels or woven tags to sew inside your clothing, create “hang tags”, or anything else that will make you seem like a branded designer right away. Developing your brand identity is one of the most important things you can do.
- Finally, get out and start marketing your clothing. You can attempt to appeal to larger design houses in hopes of getting hired on as a designer, but for most people, it is better to simply start selling your clothing. See if you can find local boutiques to sell your line, create a website to sell your creations, and attempt to gain recognition for your brand through local fashion shows and events.
Creating your own fashion line is hard work, but if you are truly interested in becoming a designer, it will also be the most fun work you will ever do!
